I had been working for others for over three years before I decided to start my own business and build my own brand. Even after doing the transition I got busy and never took the time to properly brand myself, all the while assisting others doing it. One of my main goals this year was to polish Reverie Lane Designs and make it what I had envisioned it to be from the beginning.

Being your own client puts you in an uncomfortable chair. Making creative decisions for yourself is as if you were in the hot seat all the time. It gets stressful and frustrating. Finding the balance between what’s ‘me’ and correctly targeting my ideal client was my biggest struggle – before accepting that my ideal client would love what’s ‘me’. DUH!


What I ultimately want people to feel when they experience Reverie Lane Designs is a brand who cares and strives to use creativity to promote their ideas and imagination. ‘Complex Simplicity’ is my motto when it comes to designing and living life in general. It is about conveying a message visually in a simple way with a complexity or intricacy that stuns but doesn’t confuse.


Visually Reverie Lane Designs has that classic French aesthetic infused with modern minimalism. My inspirations are Coco, my sweet Coco Chanel who was an incredible business woman, fashion designer and brand. I also love Yves St Laurent and Kate Spade brands. All these three have in common that bold contrast of black and white which catches my eye every time and creates that high end feel. I wanted a subtle hint of glamour and added that copper/rose gold which I much prefer than the shiny yellow gold. Overall I wanted it to feel unique yet familiar, elegant yet accessible.
I also liked the black and white combo as it allows me to showcase my clients projects by complimenting them and not competing for attention. It ties back to that concept of facilitating and promoting which is at the very heart of Reverie Lane Designs.
I am in love with the result! It was absolutely worth it to take the time and effort to think through my brand. It is definitely ‘me’ and I have no doubt it will attract my ideal clients. It has created a new passion and devotion for my business. There’s truly great value and power in intentional branding.

Here are the mood board and style guide for my visual people. I do hope you get a good sense of what my brand Reverie Lane Designs is all about and in a way get to know me a little more.
PHOTO SOURCES FROM LEFT TO RIGHT (1) (2) (3) (4) (5) (6) (7) (8).

REVERIE MINGLES: HAVE YOU PERSONALLY EXPERIENCED THE POWER OF INTENTIONAL BRANDING? Please do show this design junkie your pretty brands and tell me about the concept behind them.

  • Sethlina Amakye

    I re-branded earlier this year and it was the best thing I ever did! All of sudden people had a better sense of what I was. Feminine and whimsical. I love clean lines, blacks, grays, gilded gold and soft pinks. It came together beautifully! I still have a few things up my sleeve but so far I’m in love with it! Congrats on your blog! Its gorgeous!

    August 18, 2015 at 11:53 am

  • Lina,

    What a feeling, isn’t it? Rebranding or polishing your brand truly brings clarity and reignites the fire and passion for ones business.
    I’ve been watching the unveiling of your brand on Instagram and I love it. Good job!
    And saving a few tricks up your sleeve keeps your audience engaged.

    August 18, 2015 at 12:46 pm

  • Julianne Day

    The rebrand looks amazing! Im new to the whole branding game, and I’m still working on building a cohesive brand identity for my blog at But if there’s one thing I’ve learned, it’s important to leave your clients and readers with an authentic and memorable impression of who you are as a person and as a professional. People should feel floored with excitement ad inspiration upon seeing your brand identity. You achieve it so flawlessly here, with consistency, individuality, and style, and as a reader, I am thoroughly impressed with your work and your personal angle on branding and design. I look forward to reading your blog’s posts and wish you luck with your business’s future growth and success!

    August 18, 2015 at 1:35 pm

  • Julianne, you just made my day! I am glad I was able to get my vision out through words – I am more of a visual person ha!
    I wish you great luck with your branding process and business as well. Don’t hesitate to stop by if you need some inspiration and motivation.

    August 18, 2015 at 2:20 pm

  • Elizabeth

    I couldn’t love your style any more! And the phrase “complex simplicity” completely resonates with me! Would definitely love your input when it comes time to redesign my website! 🙂

    August 19, 2015 at 5:54 pm

  • Thank you for your sweet words Elizabeth! I absolutely would love to help with your new website. Let me know.

    August 19, 2015 at 9:24 pm

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