#BRANDING 101 Articles

A DAY IN THE BUSINESS OF KATIE WILLIAMSEN – SIMPLIFIED STRATEGIC WEB DESIGN

Published on June 29th, 2017

Building a pretty website is nice but it’s not enough. Having a strategic web design plan for your site will in the long run help you convert visitors into customers. My friend Katie is sharing today her heart for creating websites that are both aesthetically pleasant and functional. Katie is the web strategist and designer […]

WHY SLOW + STEADY WORKS FOR CREATIVE INNOVATION WITH EMILY CRETELLA

Published on June 14th, 2017

‘Passion’ and ‘pace’ may start with the same letter but they certainly seem to be arch-enemies sometimes. What if diving head first into pursuing your passion, forcing to monetize creative innovation, wasn’t actually the best way to proceed? And what if that was actually… okay? Today, we have Emily Cretella sharing with us her story […]

A DAY IN THE BUSINESS OF ALLI ELMUNZER WITH TURQUOISE & PALM – RUNNING A CREATIVE VISUAL CONTENT BUSINESS

Published on May 30th, 2017

Content is king in the online world and we all know that – I hope. We also know that in the sphere of creative content, visuals can capture the attention like none other, that is why I thought it might be interesting to chat with a visual content creator and get a glimpse into her […]

CREATING A BELIEF BASED BUSINESS WITH SETHLINA AMAKYE

Published on May 19th, 2017

Today, we are having Sethlina Amakye sharing about the misconceptions and her personal tips about creating a faith based business. I know many of my faith, or generally, belief based business owner friends are often caught in the tension of putting it all out there or measuring how much to share. Well, Sethie is sharing […]

WHY IS YOUR BRAND FAILING YOU? CAUSE – EFFECT – SOLUTION

Published on April 5th, 2017

Branding is the glue between the marketing side of things in your business and your consumers/clients. It creates a sense of ownership for the business and hopefully clearly displays differentiation for the consumer. Today, branding goes even further than identification and can tip the scale towards brand success or brand failure, in that bond with […]

DISPELLING 10 MYTHS ABOUT BRANDING – INFOGRAPHIC

Published on March 8th, 2017

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

A DAY IN THE BUSINESS OF JANET GWEN – SECRETS OF MANAGING A PRODUCT BASED BUSINESS

Published on January 25th, 2017

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

SAVOIR-FAIRE: CREATING A TYPEFACE PALETTE FOR YOUR CREATIVE PROJECT

Published on January 18th, 2017

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

THREE WAYS TO TELL YOUR IMPERFECT STORY THROUGH YOUR BRAND with ASHLEY BEAUDIN

Published on January 10th, 2017

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

MORE OF YOU INTO YOUR BUSINESS AND MESSAGING WHILE STAYING TRUE TO YOUR BRAND

Published on November 8th, 2016

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]