The Janet Gwen woman is the everygirl’s girl. As a trendsetter, she’s always ahead of the curve in design and fashion but has a knack for balancing her clean and modern yet feminine style with the meme-loving and latte-sipping spirit we all know and love. We wanted to hit the sweet spot for this Janet Gwen rebrand by positioning it as a BFF for women wanting in on the latest, most creative, high-quality lifestyle products. Keywords: artistic, highly creative, social, fiercely loyal.
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