The Soulhaus is a destination inspiring re-imagined possibilities through an all-digital publication that features content written and art directed by a BIPOC global collective of resident writers and design creatives. Power in possibilities, inspiration and creative resilience are through-lines for the immersive editorials consisting of thought-provoking personal essays, poetic digital photography exhibits and creator features – curated by Jocelyn McCall, its Editor-in-Chief.
OUR APPROACH
STRATEGY BRANDING WEB DESIGN/ DEVELOPMENT SOCIAL
This branding project was fueled by beauty and imagination with the intent to inspire and celebrate BIPOC creators. We asked the question: what would it feel and look like if we blended sophistication to imagination? We answered by pulling from a multidisciplinary inspiration - art and design (typography and content structure) of course but also architecture (brand mark structure) and travel (color palette and media styling). We intended to create a visual story imagined by creatives, for creatives, towards creatives.
"We received an overwhelmingly positive response from yesterday's launch and we hope you both feel extremely proud of all the love and strategy you infused into our brand. From top creatives to corporate executives from our past roles, we received a plethora of notes and voice notes with folks ecstatic about the brand identity and the website. We cannot thank you enough! Partnering with you both was the best decision we could have made for the development of the brand."
