The ‘Life in Plastic’ brand is indeed fantastic, the Barbie campaign

Published on July 21st, 2023

This was initially an ​Instagram post​ but then decided that you, my email friends, should get a deeper dive. If you saw the IG post, you should still keep reading… This is the summer the Barbie brand came back, took over, and gave us a brilliant lesson in branding and marketing. What I love about […]

A connector, a maven, and a salesperson walk into a meeting… who gets the deal?

Published on July 18th, 2023

The connector? The maven? The salesperson? All of them? Feel free to email me your answer before reading the rest. In his book, The Tipping Point by Malcolm Gladwell, he addresses the science behind viral trends in business, marketing, and human behavior, and how to create wildfire-like reach and impact. Fascinating, right? Gladwell walks the reader […]

Mind your S.M.I.L.E

Published on July 15th, 2023

Like you, I loathe it when people tell me that I should smile or smile more. No worries, this email is not me telling you your resting face isn’t pleasant. There is this popular business naming practice which ensures that your company’s name has all the elements or qualities which lead others to resonate with […]

What You Focus On Expands

Published on July 12th, 2023

I’m sure you’ve heard this saying before — what you focus on expands. With that in mind I’m proposing a February focus challenge of sorts. This month, let’s focus on value. If we want more value from our interactions with our target audience and more return value from our marketing efforts, we must invest into […]

Am I Crying on Social Media?

Published on July 9th, 2023

Well, I fell for one of those mushy video ads this past weekend. It was one of the ‘gift a custom love song’ videos — I’m sure you’ve seen one of the many by now. So yes, I was indeed crying on social media watching one of the reveals. The husband receiving the song was […]

We Don’t Gatekeep – Some of our favorite resources

Published on July 6th, 2023

What I am learning in this season is that not everything has to be homemade and not everything in the business or in our personal life has to be touched by my hand. The learning curve is steep for a high-achiever haha. Anyway, the reason we’re gathered here today… I have found a few fun […]

The anatomy of a value-infused offer

Published on July 3rd, 2023

What does an appealing and high-converting offer (product and service) focus on? What is it made of or how do you build up such an offer? What are the parameters to consider? What people call valuable to them comes down to three things. The most attractive and high-performing offers combine all three of them, but […]

Is your brand alive?

Published on June 30th, 2023

Something big brands do very well that small ones don’t do as well, is knowing their numbers and being able to affect them accordingly. Big businesses know what they should care about when it comes to data and how they can test out to measure and monitor the ones that matter to them and their […]

Does your brand have an echo?

Published on June 27th, 2023

Scene: You’re excited to make your favorite dinner on a Friday night. You start with chopping some onions. With these in your eyes (because cutting those can be a real torture sometimes), you slip and cut your finger — you call out to anyone willing to help “get me a band-aid, please!”. Let’s look at […]

You Said, They Said: Brand Perception vs. Reputation

Published on June 24th, 2023

Nobody wants to be in a “they’re not that into you!” scenario without knowing it. However, sometimes it does feel like you need to become some type of skilled telepath — think Professor X — to know where your brand stands in your audience’s mind. What do they want from me? Is what I’m doing […]

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