The OYC team of messaging and branding experts, designers, and social media marketers act as an extension of their clients' team, offering insight from a diverse backgrounds, locations, and experience to create advertising and marketing that elevates brand!
OUR APPROACH
STRATEGY BRANDING WEBSITE DESIGN/ DEVELOPMENT COLLATERALS SOCIAL
This brand is all about partnering with businesses to get results, so our goal was to reflect a sense of assertion and ardor, displaying energy and friendliness, while still positioning itself as an authority in their field of expertise. We opted for a playful and vibrant color palette with a loud and bold typeface. We decided to lean on the meaning and effect of the circle, as they convey strength, steadiness, stability and endurance, but also community, friendship, commitment, and partnership -- all values aligned with the brand messaging. The idea was to use the circular shape in various creative ways, using textures or color to create a dynamic and adaptable visual brand, extending its shelf life - never bored, never boring, almost continuously re-invinting itself but staying true to its value at the core.
