Today’s brand reveal is very special to me. This project is the last project I booked right before the accident back in November ( days before ) and as you can imagine it took me a little bit of time to get back to work, to get caught up and start designing for new projects. Janet has shown so much patience and grace to me through it all and I couldn’t be more thankful for such a sweet client. Aside from her beautiful heart, Janet and I really connected on an artistic and creative level and I have absolutely found a new friend. Connections like these are one of the values on which Reverie Lane Designs is built and one the reasons why I love doing what I do. It’s funny because on our very first call Janet told me she wasn’t much of a chit chatter and I admitted that I wasn’t either, but you should see our emails – lots of emojis with eyes full of hearts and yes, lot’s of chit chatting. That’s the power of finding somebody who gets you creatively.
“I absolutely love it when you get carried away! It’s amazing! I love it all […]”.
– Janet Gwen
As with every project we started with a moodboard to set the tone of what we wanted to convey through the branding. We wanted something that expressed creative freedom, sophistication and minimalist femininity. We wanted everything to feel airy and clean so that her products would be the stars, so we went with mixing soft shades of grey with a bold bright indigo in a sea of white. It’s non conformist and conveys a high sense of style. The touch of gold add the right amount of sophistication and luxe.
– MOOD BOARD –
THE CREATIVE DIRECTION FOR THE PROJECT
I fell in love with that bold indigo blue from that painting on the moodboard and started to dream of a visual brand that pulled its energy from that. I decided to track the artist and see if they’d be willing to sell it to us, I mean why not?! So I did my research and found that Annie Clavel was the author of the painting and after some negotiation she agreed to sell us a high resolution version of her painting, called Rhythm in Blue 2. Even the name makes my heart dance! And isn’t that blue so electrifying?! That’s what my heart is all about, believing in my clients’ projects as if there were my own and giving it all to serve them best.
After showing Janet some options this is the one that captured her attention the most – and I completely agreed. There’s an essence to this brand that says I’m artsy but not ‘too out there’, I’m feminine but not overly girly, I’m subtle but still stand out.
Janet is actually launching her brand new website today! Yes you get to be part of a live launch again, maybe we should make it a thing here at Reverie Lane Designs. Please go and check out her shop and make sure you enter her incredible three days giveaway ( that’s three chances to win! ) on her pages IG: @janetgwendesigns FB: Janet Gwen Designs
– BRAND BOARD –
A GLOBAL VIEW OF THE MAIN ELEMENTS OF THE BRAND
– PRINT + WEB –
STATIONERY, SOCIAL MEDIA, WEBSITE
BUSINESS CARDS
STICKERS + THANK YOU CARDS
– BRAND STYLE GUIDE –
STYLISTIC DIRECTIONS FOR USING ALL THE BRAND’S ELEMENTS
REVERIE MINGLES: Have you been struggling branding wise to express an overused concept in a unique way? For example here with Janet’s brand how to be feminine and artsy without going the popular and obvious direction. And please can we talk about this blue?