Kinndri is a social wellness studio that supports collective healing while honoring cultural roots. Culture conscious partners believing that wellness is a personal experience of individuality, culture and history and celebrating optimal health and healing.
STRATEGY BRANDING WEBSITE INTERACTIVE DIGITAL QUIZ
The challenge was to find creative ways to communicate depth and soulfulness, community and culture, kinship and care. We pulled the bold, warm, enveloping colors from tribal prints (African specifically) and brought in the more clean and scientific elements through the logo suite and graphics (horizontal stripes for DNA sequence, ‘kin’ lockup to hint at periodic elements…). We managed to convey the professionalism and trustworthiness necessary for a healthcare provider brand (primary care reimagined) without sacrificing the sense of culture and soulfulness (culture-conscious healthcare).
“WOW, Katell!!! Thank you for providing this thorough strategy. It looks amazing! I've literally read, re-read, watched and re-watched this info all week. The language around inclusivity is perfect. The brand promise is so good, it gave me chills. The stripe logo is really thoughtful [...] Entirely obsessed with this! Thank you for co-creating Kinndri with me - I love our energy!”