With the motivation to embody a liveable grace - as both an outward poise and an inward transcendent assistance, MGC takeS on the responsibility to address the whole-person needs (body, mind, and spirit) with the fusion of faith (spirituality), fitness, and fashion. With better fabrics, elevated styles, size and diversity inclusion, their athleisure collections are fueled by physical and spiritual principles. Moderne Grace Collective in an invitation to experience grace, to live out grace, with meaning, for purpose — as a defining mark of a life well-lived!
STRATEGY BRANDING COLLATERALS SOCIAL
The visual identity embodies elegance, sophistication, simplicity, yet is still warm, appealing, and inviting. In line with the brand’s archetype we wanted to create a sense of a balance, mindfulness, and transcendence - connected to the vision of a life well-lived. The brand symbol is a representation of the whole person - body, mind, spirit. Three connected elements tied to fusing faith, fitness, and fashion. The color palette is lead by a lilac/mauve and a deep shade of purple conveying inspiration, intuition, innovation, support, creativity.
"I am just blown away by the deliverables, you nailed it. I literally broke down in tears when you shared a few images on Instagram and folks responded so favorably. Thank you so much."