Recover is a modern fashion design label honoring and celebrating the full spectrum of beauty. A space where modesty isn't an inconvenience. They envision a seamless experience, anticipating and eliminating the common frustrations, through a no catch, effortless shopping process, intentionally designed pieces, and a community of kindred souls. They take the pain out of modestwear allowing women to pursue what matters most, undistracted.
STRATEGY BRANDING PACKAGING COLLATERALS SOCIAL
With such a powerful and clear mission, we wanted to capture the brand's soul in the simplest and most captivating way. We developed a minimal modern brand, where each design element is a vehicle of purpose: the monogram formed by the name's initial, a set of patterns by inspired African textiles, a color palette led by the green of the Nigerian flag honoring the owner's country of origin...