A celebration in disrupting and revolutionizing the wine world! They are on a trailblazing mission to inspire, empower, and place the Black excellence narrative and culture at the heart of the wine lifestyle industry. The Guilty Grape is determined to create and develop reliable, quality, and indulgent products and wines - setting new luxury standards with edge and attitude. You can blame the gold confetti party on us!
STRATEGY BRANDING PACKAGING SOCIALS
The direction: bold, edgy, dipped in luxury and opulence. We wanted this brand to shout and incite a lavish celebration. Our intent with the design was to create something confidently and proudly black-owned, black-inspired, and black-empowering. With the dark-mode like essence we dimmed the lights and turned on the gold, creating a palette, a logo suite, and a signature pattern which all scream luxe, glam, and indulgence. Bringing some disruption with the unexpected type pairing and application.