I have been posting about this project on social media and showing you some snippets of the cover but I wanted to do a proper brand reveal and share with you all the details on here. I am so in love and proud of what we created for this project. Maybe it is because it spoke to me personally, but it is absolutely one of my favorite projects that I will always dearly remember, including staying up until 2 a.m. to send everything to the printer on the very last day haha….but we made it and oh was it worth it!
Lessons of the Wilderness is a study/devotional that Kelly Halsch wrote or should I say poured out her heart into to pass on what she has learned through years of hardships, and to encourage the reader to find beauty when everything seems to be going dark.
We decided to create a visual brand that would speak to women but that would also display essence and substance. Nothing overly pretty but nothing too ‘depressing’ either. We tried to find that balance in wilderness and beauty, that tension which makes her study so good and undeniably life changing. Some of the key words that inspired us were strong, mellow, artsy, feminine, messy, beautiful. We started with the mood board and we wanted a high contrast in color and in texture to convey that duality of trials and hope, hence that bold black and white pattern softened by the ashy pale pink. Kelly loved it right away so I got my brushes out and started painting.
– MOOD BOARD –
THE CREATIVE DIRECTION FOR THE PROJECT
I presented two different patterns to Kelly and we both agreed that the bold black and white stripes were the perfect option. Still pulling inspiration from the mood board above, I created the rest of the branding elements (full color palette, font palette, patterns and textures, images for social media launch campaign, thank you cards, complimentary journal) and designed the cover of the study in the first place and then the inside pages once approved by the client. After that, it was a matter of formatting the content and prepping all the files for print. And voilà! We have and introduce to you Lessons of the Wilderness – A study unveiling beauty in suffering by Kelly Halsch.
– BRAND BOARD –
A GLOBAL VIEW OF THE MAIN ELEMENTS OF THE BRAND
– PRODUCT PHOTOGRAPHY –
FINAL PRODUCT COMPLETED
I always talk about ideal clients and creating memorable brands, well Kelly and this study couldn’t match my criteria for those any perfectly. I am so so SO grateful and honored to have had the opportunity to work with her and help her bring the vision she had to reality.
You can find Kelly at http://kellyhalsch.com and you can (and should) get yourself one of these beautiful and purposely studies here.
The rest of all the little details from this project are added below in the brand style guide, which I create for each project for my clients to leave with a good idea on how to use everything we have designed together.
REVERIE MINGLES: how would you describe your perfect project you would love to work on?
PS: Kelly sent me those beautiful flowers. Isn’t she so thoughtful? I love flowers and white is my favorite color, so they were the warmest gesture to me and put a huge smile on my face.
– BRAND STYLE GUIDE –
STYLISTIC DIRECTIONS FOR USING ALL THE BRAND’S ELEMENTS
