Once you have your creative direction defined with your mood board and everyone involved in the project agrees, the last thing you want is for either sides to lose sight of that direction. That can easily happen since we all have different taste, differing concepts of the same things, but most importantly we are all subject […]

I used to leave it to my clients to choose to put together or not a mood board and share it with me along with the creative brief. I can remember some specific projects for which retrospectively I wished we had created one together. It would have saved us all the following awkward conversations about […]

I had been working for others for over three years before I decided to start my own business and build my own brand. Even after doing the transition I got busy and never took the time to properly brand myself, all the while assisting others doing it. One of my main goals this year was […]

I have debated back and forth with myself whether starting the blog with an introductory post or not. I was afraid of being cheesy or overly personal and bore you from the start. However I knew I wanted to make sure I shared my concept and purpose for this blog to give you an idea […]