Branding is the glue between the marketing side of things in your business and your consumers/clients. It creates a sense of ownership for the business and hopefully clearly displays differentiation for the consumer. Today, branding goes even further than identification and can tip the scale towards brand success or brand failure, in that bond with […]

For Reverie Rendez-Vous this month we are having Ciara Miller of Pro-Visement share with us. She is an avid believer in pursuing your dreams and passions – in the right path for YOU, and today she’s sharing about the difference between a Passionpursuer™ and an entrepreneur and how they relate to each other. Have you […]

The concept of branding comes with its own share of confusion and misconceptions. Being what I do, I have found myself hesitating using the term fearing people would connect it to something else than what I was trying to express. Yes, I think it some cases it is that bad. I see it all the time […]

Well, hello March! Is 2017 all kinds of wild for you as well? It’s been the hardest and the most fantastic all at once over here at Reverie Lane, haha… The key for success for me so far this year has been strategy and business management. The person who keeps my business mind sane through […]

Today for Reverie Rendez-Vous we are talking ideal clients, stalking and marketing strategies. Our guest Ronii Bartles who is an Operations Marketing Rockstar to creative entrepreneurs who want to understand their tribe to build products + services that sell, takes us through three strategies to get in the hearts and heads of our perfect clients […]

It’s a double launch week here at Reverie Lane Designs. One of our fantastic clients is launching a podcast today on productivity centered around your own personal priorities called Productivity Paradox and we go to design a beautiful website for that (reveal article to come). The other launch is actually a passion project of mine, […]

Typeface is essential in most if not every creative/graphic project and certainly for every brand identity one, therefore it is essential to master it or at least understand the basics of putting together a typeface palette. It helps avoid mistakes that are quite easy to spot and could cause confusion regrading the message you are […]

Ding ding ding, it’s Reverie Rendez-Vous time and it’s quite special, not just because it’s the first one of the year or because we’re talking about branding and our imperfect stories but also because it is our guest’s birthday today!!! – Yes, I might have moved things around a bit to make it all coincide […]

Let me start by wishing you a ‘bonne année’ 2017!!! With the Reverie team, I hope the best year yet for you, filled with peace and blessings. As you recall, I went on a productivity focus in the fall because although I was extremely busy up to that point in 2016, I wasn’t accomplish much […]

I just wrapped up a beautiful and powerful brand for our guest today – reveal to come soon!!! Once I started getting to know Lacey through the branding process I knew I wanted her to share with us. I love her perspectives on so many subjects and how she doesn’t just say what everybody says. […]